My Concept:
For this topic I have come up with the concept of a smart dog collar which communicates to the owner through a smart phone app, sending notifications when it is time to feed your dog, or display statistics about your walks, how long, how many calories etc or when it is time for a walk or a treat. Allowing the user to personalise the experience by setting your dogs name through the app, so it is as if you are communicating with your dog. It can also allow for GPS tracking of your dog where-ever he is so you will not have to worry about ever losing him/her again. I believe the market is ready for something like this as I would personally use it after recently losing my dog, I can say it is not a pleasant experience, and using something like this will provide someone relatively new to owning a dog with a routine and discipline.
Dog collar:


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